General description of Mixvoip’s tone

Mixvoip’s tone of voice is clear, concise, and direct. We focus on delivering information without unnecessary buzzwords or fluff. We avoid overused terms like "seamless" or "comprehensive" and steer clear of empty superlatives like "cutting-edge." Our language reflects confidence in what we do, grounded in our deep technical expertise, without the need for exaggeration.

As a tech company with a strong developer DNA, we take pride in speaking to an informed audience. While we make our communication accessible, we don't oversimplify or talk down to our readers. Posts are short, to the point, and focus on what matters most to our customers—reliable, robust technology. We aim to inform, not impress with generic terms, and prefer specifics over generalities.

Rules for social media posts

1. No emojis: We maintain a professional tone by avoiding the use of emojis in our posts. The message should stand on its own.

2. Hashtags: We limit our social media posts to a maximum of four hashtags. One of these must always be #MIXVOIP. The remaining three should be carefully chosen and relevant to the specific content of the post .

   Never use the following hashtags: #voip #Luxembourg #Belgium #France #Germany #Europe

3. Grammar over style: Use sentence-style capitalization with correct spelling in titles. Capitalize the first word and any proper names or brands. Do not capitalize every word.

4. We do not capitalize every word in titles but follow standard grammatical rules (example: "Discover our new VoIP solutions" instead of "Discover Our New VoIP Solutions").

5. Conciseness: We keep our posts short and to the point. Each post should deliver the essential information quickly, respecting the reader's time and attention span.

6. Word list to avoid: We maintain the integrity of our brand by avoiding certain overused or vague terms, as well as their direct synonyms. These words add little value to our communication and can dilute the clarity of our message.

   Buzzwords to avoid

   • Seamless
   • Comprehensive
   • Revolutionary
   • Cutting-edge
   • World-class
   • Best-in-class
   • Turnkey
   • Synergy
   • Game-changer
   • Disruptive
   • Innovative
   • State-of-the-art

7. Forbidden words: seamless, comprehensive

8. No starting with "At Mixvoip...": We never begin a sentence with "At Mixvoip..." or similar phrasing that centers the company first. The focus should be on the value or benefit to the reader, not on self-promotion.